The Fitting Room's Charlotte Mair argues OnlyFans is more than a social network, rather it's a place that offers an intimate connection between content creators and fans. Whilst it's a brave move for any brand that steps into it, the opportunity is clear.
OnlyFans describes itself as a social network, but I think it is so much more than that. At my agency, The Fitting Room, we refer to it as the new home of entertainment. The platform is making the transition from being initially famous for X-rated content, to now being a home for music, fitness, fashion, food, beauty and so much more.
According to estimates from Business Insider, the influencer marketing industry will be worth USD $15 billion by 2022. OnlyFans already has 40 million registered users, with 500,000+ content creators. One of the things that caught our attention was a content creators’ ability to share exclusive content and make money from it.
OnlyFans content creators keep 80% of the revenue they make - so far USD $563 million+ has been...
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to continue reading this article.