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Good or evil? Talking practical business ethics

TBWA\RAAD Dubai's Jennifer Fischer says we need to step away from doing good vs making money

Ethics is more often discussed in classrooms and by philosophers (and in recent years by programmers in the fields of tech and AI) than in everyday life and daily business situations.

But now more than ever, after a year full of ethical dilemmas and tough decisions, we need to make ethics something we are all ready and willing to address in the workplace. However, many challenges arise in the realm of business ethics.

The biggest challenge is that too often morality comes with an all or nothing label in the business world. There’s a high ground uniquely reserved for those in social enterprises and non-profits and on the flip side, there’s a socially acceptable, free-for-all race to profit for all other companies where all that matters is maximising profit at the cost of everything else.

The second challenge is that being ethical is not easy. If you’ve been watching “The Good Place”, a comedy show about the afterlife [spoiler ahead - if you haven’t watched the series, go to Netflix right now and watch the...

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