How do we re-establish confidence in people likely to be scared of getting together in cafes, coffee shops, gyms, cinemas and pubs? Asks Harbour Collective's Strategy Partner Kevin Chesters
To say that Covid-19 has been a challenge to every business and brand in the country would be something of an understatement.
Now we face the new challenge of the reopening of the UK economy, we are not short of opinions on what is going to happen and why everything will either stay the same/change forever (delete as appropriate). But one shared key challenge will be how to re-establish consumer confidence in people who will likely be scared getting together in cafes, coffee shops, gyms, cinemas and pubs. Lots of commentators are talking about what we can learn from past recessions. But I think that there is more to learn from looking at previous societal scares and how industries reacted to restore confidence.
And one in particular. The great 1988 Salmonella/Egg scare.
On December 3rd, 1988, the then Junior Health Minister Edwina Currie caused something of...
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