As we launch our new brand identity, our chief executive argues that great marketing leaders today are marked out by courage and confidence more than ever before.
There are so many things that have changed in the marketing industry in the 60 years since The Marketing Society was founded, but there is one constant.
The best chief marketing officers are always those who represent the customer in the boardroom. They understand that their role is making the customer’s voice heard in a business environment where other issues – short-term profits, the latest technology, world economics – shout louder for attention.
Today’s CMO has to wear a lot of different hats: digital, data and tech guru, growth driver, customer voice, change-maker; the list goes on. Now, more than ever, juggling all these different roles, the CMO must also be brave.
Being a brave marketing leader means a number of things. It means being able to take chances, to go against the grain – it means being brave enough to stand up in the boardroom and be...
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