Ok so firstly, you’re probably wondering what we mean by an ‘Activist Mindset’? Well, put simply it’s about embracing the core values that feed activism: a desire to make changes that push for a better world and taking action to do so.
And after a year where inequalities have been laid bare across all parts of society, it’s never been more necessary or needed.
These inequalities have been felt deeply across cultural communities. With so many parts of culture starting 2021 on its knees and government grants only going so far to support recovery, it’s high time for brands to step up and step in to help.
As we head into a new year with a fresh page ahead, it’s time for a fresh mindset too. Not only could it ensure the survival of the cultural heartlands brands have always been so keen to tap into, but the survival of the brands themselves as consumers embrace a revised way of thinking and spending with humanity at its heart.
Here’s six reasons why embracing an Activist...
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