Emma Beckingsale Smith is the Senior Manager Brand, Partnerships and Social Media for TSB, one of the UK’s leading challenger banks. AT TSB, she is responsible for leading the multi-award winning Pride of Britain campaign and partnership which is consistently one of the strongest drivers of brand health. Emma has previously held roles at KPMG UK, Commonwealth Bank of Australia and Sony Music Entertainment working across a range of brand, sponsorship and marketing roles. She holds an MBA with Distinction from the Sydney Business School, University of Wollongong, and was recently a finalist for the ‘One to Watch’ at the 2019 Marketing Society Brave Awards.