Elias Walid Bassil

Elias leads Business Marketing for TikTok across the Middle East, Turkey, Africa and Central South Asia. Working across culture, product and commercial growth, he helps brands find their place in how people discover, consider and buy today.

Before TikTok, Elias built his career in strategy across Beirut, London, Paris and Dubai, working with global agencies and ambitious startups. He has developed a perspective, over 15 years, on what it takes for businesses to matter in people’s everyday lives and how to turn changing behavior into ideas that work.

If there's one philosophy that has always propelled him forward, it would be the ease and confidence in saying 'i don't know'.