Edwina D. Dunn, OBE, is an entrepreneur in the field of data science and customer-centric business strategy. Edwina and her husband, Clive Humby, founded dunnhumby, the global leader in customer data science, which was central to the success of the Tesco Clubcard - the first mass customisation loyalty programme in the world. Edwina is also Founder of the Female Lead.