eatbigfish

We help organisations use challenger thinking to create or refresh brands, to turbo-charge innovation, ideas and growth, and to build strong cultures


Welcome to eatbigfish’s annual list of the challenger brands you need to know about in the year ahead.
eatbigfish sit down with Graham to get his perspective on the role and value of the challenger mindset within large

The environmental benefits of eating insects are becoming well known. But is the West still resistant to the idea? And

Who Gives A Crap is an ‘irreverent’ toilet paper company from Australia, making environmentally friendly products from either recycled paper

An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world

"Humans are hardwired to respond to stories," says Alex Smith, partner of Story PR. It’s why you should think