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Dave Trott

Creative Director and author

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

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There's no point teaching advertising

Nowadays a ‘creative’ doesn’t have time to think, thinking just gets in the way.
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No laughing

Laughter is a powerful motivation but, in current advertising, laughter is looked on as trivial
Masks as a requirement attract customers

Reality, What a Concept

A coincidental confrontation at Costco in America has increased their sales drastically, proving that "people don’t actually need conventional, patronizing
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Rationing Brains

The Coronavirus has already had some strange effects.

I’ve seen a lot of pictures of people panic-buying toilet paper in

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When to change the channel

Recently, someone sent me an email asking for advice.

It went into great detail, but I’ll shorten it here, roughly

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Creative blindness (and how to cure it)

At the lowest point of the war, Winston Churchill said the only thing that would save us was ‘corkscrew thinkers’