Dave Trott

Creative Director and author

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.


A coincidental confrontation at Costco in America has increased their sales drastically, proving that "people don’t actually need conventional, patronizing

The Coronavirus has already had some strange effects.

I’ve seen a lot of pictures of people panic-buying toilet paper in

Recently, someone sent me an email asking for advice.

It went into great detail, but I’ll shorten it here, roughly

At the lowest point of the war, Winston Churchill said the only thing that would save us was ‘corkscrew thinkers’

A market downturn is like the tide going out: it’s easy to see who isn’t wearing swimming trunks.

In Ireland a few years back they had a spate of traffic crimes.
People being booked for speeding, reckless driving