Dave Trott
Creative Director and author
Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.
A market downturn is like the tide going out: it’s easy to see who isn’t wearing swimming trunks.
In Ireland a few years back they had a spate of traffic crimes.
People being booked for speeding, reckless driving
Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK.
How they took tap water