Danny is Chief Strategy Officer at KINESSO UK & Ireland, IPG Mediabrands’ tech-driven performance marketing agency. Danny is responsible for crafting consumer-centric performance strategies that bring together the agency's 30+ craft capabilities across Experience, Media, and Content, Data & Tech and Consulting.  He and his team have developed an innovative data-led approach to performance marketing that meets consumer need through their journeys,  accelerating them towards purchase and loyalty. As a former journalist and content marketing specialist, Danny has worked alongside some of the world’s biggest brands to better utilise digital content, to reach, engage and convert their audiences. Outside work, Danny is a keen triathlete who has competed internationally for Great Britain at age-group level.