Cressida Holmes-Smith

Managing Director, Lucky Generals

Lucky Generals is a creative company for people on a mission. We've been shortlisted for Campaign's Agency of the Year for six out of the past seven years. Our clients include the Co-op, Amazon, Yorkshire Tea, Virgin Atlantic, Twitter, Zoopla and OVO Energy. We have offices in London and New York, and are part of the TBWA collective, winning AdWeek Global Agency of the Year 2020 and 2021.

I believe creativity is the answer to everything. Whether building brands or bringing up my two children. I love the ever-changing challenge of retail, having worked closely with Tesco and Co-op for over eight years combined, and the never-changing challenge of agency leadership - talent, money, time! Creativity is still the answer.

At Lucky Generals, we were one of the first companies to put an official miscarriage policy in place in 2020