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Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Blogs and think pieces
A career MOT by four of the best mechanics in the business
Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him
Smarter Marketing: How AI Powers Hyper-Personalisation at Scale
Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.
Cannes Lions 2025: Key Insights from The Marketing Society Correspondents
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.
40 Years of Big Ideas, Bold Brands and Brilliant Behaviour
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.
Cannes Lions 2025: How Do We Move Fast and Build Brands?
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?
Cannes 2025: Community, Culture and the Comeback of Commercial Creativity
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.
Watch
The Digital Day Singapore 2025 Highlight
The Digital Day Singapore 2025 Highlight
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Digital Day England 2025 Sessions
The Digital Day England 2025 Sessions
Case studies
The Marketing Society Global Awards 2025: Successful and Effective Partnerships
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z
The Marketing Society Global Awards 2025: Not for Profit Marketing
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller
The Marketing Society Global Awards 2025: Marketing Transformation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path
The Marketing Society Global Awards 2025: Marketing Innovation and Technology
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Winners: Daisy vs Scammers
Empower
Can subtlety save us from cynicism?
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Storytelling - Oh no, do we have to?
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Why stories are important for Squiggly Careers
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
The stories we tell...
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Interviews
Member Interview with Menna Zaki
Member Interview with Menna Zaki, Global Communications & Brand Strategy Executive, Ex-PepsiCo
Member Interview with Elena Pinakatt
Member Interview with Elena Pinakatt, CMO, SparkyAI, Founder of Monoceros Marketing
Member Interview with Richard Petignaud
Member Interview with Richard Petignaud, Managing Director, Bravo Media