The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy.

Next year is a crucial year for the future of Afghanistan. British troops will withdraw and a new president will be elected.

Ahead of his appearance at this month's Annual Conference, inventor Doug Hall talks to Elen Lewis about the importance of being committed to innovation and why most brands are frauds.

Member of The Marketing Society, Marketing Leaders Programme (MLP) graduate and Marketing Manager at Weetabix, Francesca Davies speaks with Kelsey Martin of Getmemedia.com

Kat Ward-Smith, head of campaigns & brand experience O2, cites reasons behind their popular 'Be More Dog' campaign, initial reactions and how it sparked a Twitter brand-off.

At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns - yes, there were one-off successes, but there was an underlying theme that identified what Paddy Power stands for or why people should care.