Content Library

Eric Whitacre on the spot

Two years ago, Grammy award-winning conductor and composer, Eric Whitacre launched the virtual choir, a social media experiment that has become a global phenomenon with nearly 6,000 singers from 101 countries.
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2013 highly commended: Women's Aid, marketing on a shoestring - case study

Domestic abuse is incredibly prevalent, but most people turn a blind eye to it. Our task was to force the issue onto the national agenda: a huge objective, magnified further by the tiny £30,000 budget.
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Hegs, Big Data and Aristotle

Sir John Hegarty is a well-known Big Data Hater.
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Peter Bazalgette on the spot

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Sir Peter Bazalgette, chair of Arts Council England.
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Creatures of Habit: a blueprint for building new habits

It’s tough – people are naturally creatures of habit, can even be slaves to them - and habits are usually deeply embedded.
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Sir Terry Leahy on the spot

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Sir Terry Leahy, former chief executive of Tesco.
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