Recent rapid changes in the way we consume and access media have led many commentators to conclude that TV is dead.

The headlines about child sex abuse continue to shake our society, almost on a daily basis, it seems.

Event based marketing is not new and whether it is building your message around a seasonal event such as Christmas or Easter, or a major sporting occasion like the Olympics, the results speak volumes for brands and media owners alike.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Unlocking the power of the old-fashioned post

Focus groups have become the marketing equivalent of bankers: everyone slags them off, and yet they’re still dominant in our world. Why? I think the problem is the abuse of focus groups, not the focus group itself.