Summer 2012 will be remembered for the Olympics and Paralympics.

This week I came across this great, simple and brilliantly on-brand pop-up activation from adidas. To launch the new Derrick Rose signature trainers, adidas created a pop-up shop in London where fans could have a go at leaping 10ft in the air, in a bid to grab a pair off the shelf.

Where do you stand on the debate about whether brands, in their role as advertisers, should use their influence to make Twitter and Facebook clean up the nastiness that’s to be found there?  

'Throughout human history, we have been dependent on machines to survive.' Morpheus, The Matrix

Time is the enemy of ideas. This is well understood isn’t it? Give the agency too little time to respond to a brief and it’s hard for them to properly explore.

‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new development in the business environment.