October has been designated Breast Cancer Awareness Month.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

The Capsicum Group’s research report, featured in the January 2013 issue of Market Leader, painted a bleak picture of B2B marketing.

When it comes to engagement, brands could learn a lot from the principal tenets of Islam.

Over the years the word serendipity has come to mean ‘happy accident’. The original meaning of the word is more subtle and describes how things are discovered seemingly by chance, whereas in fact they are hard earned.

World populations are ageing at an unprecedented rate, yet most companies continue to ignore the need to adapt to this shift.