It can be hard to isolate marketing’s impact on the launch of a new product. The quality of the product, the creativity of the communications, the state of the economy or indeed the weather can all make a difference.

Social media, smartphones, the mobile Web, always-on access to information—these influences are changing...

But there are some clear reasons why these two brands won't be last to bow out, writes ex-Gillette and Diageo marketer Matt Woodhams, director of strategic marketing consultancy Added Value.

This month we’ve turned our attention to Russia, where tensions over gay marriage are set to reach fever pitch in the run up to the Winter Olympic Games in Sochi.

Not for the first time my attention is drawn away from the world of marketing technology and the game-changing developments in new digital media to a piece of good old fashioned advertising genius.

China watchers tend to fall into one of two broad camps: ‘China is going to take over the world', or ‘China is going to implode’. Doctoroff’s view is rooted in a deep understanding of Chinese culture. Here is how he puts it.