In its introduction, this very readable book from two professors of marketing asks: 'Will the next Samsung come from China?' However, this is not a book that answers that question.

The Olympics was always going to end up as a marketing battleground, however around 18 months on, it has been frequently reported that sport participation is down and all signs point to the Olympic legacy not having as much longevity as it should

Last week my printer ceased printing. No amount of kicking and swearing could make it budge. With no warning, it just stopped - and with an issue of Market Leader requiring proof reading I became hysterical.

Creative awards season is nearly upon us again. And therefore I imagine that we’ll also reopen the debate as to whether awards are a good thing or a bad thing, whether agencies should strive for them or deride them.

‘Wear the Rose’ is a fully-immersive, virtual reality experience that, using Oculus Rift technology, lets you ‘train’ with the England Rugby team.

Do you agree with Helen? There are always doors that are just open but, sometimes they need a little bit of a push. With partnerships it is the same.