Content Library

Would I lie to you?

With one child still left in the nest with a chance to go to Oxford, an article in the Telegraph about
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What gets measured gets done - make sure it’s what you really want

It’s all the rage to talk about purpose in business (I’m keen on it myself) but business also has to be about the numbers. The financial results are the ultimate numbers.
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What Vanilla Ice can teach agencies (and clients) about working together

I’ve read a lot of books in the last 15 years. You know the ones, right? We’ve all read the same ones on marketing, strategy, branding and business. One or two of them have occasionally been useful too.
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Has beer gone flat?

As beer sales continue to plummet and consumers rush towards flavoured ciders and craft beers, it’s easy to blame tax hikes and changing tastes for the decline of the beer category.
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Chocolate compensation in unique sampling campaign

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas.
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New Microsoft research: technology and the home

We’ve released a new piece of research entitled, ‘Families’, investigating the role of technology in the average UK family home.
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