Personification, humanisation, consumer relationship marketing. Brands are increasingly exploring new ways to connect with consumers by developing relationships that persist beyond the immediate transaction.

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

When people have flown halfway around the world to visit orangutans in their natural habitat they want to do more than just admire them from a distance; many people want to cuddle them and have photos taken of themselves holding a baby orangutan t

It seems that strategic partnerships between companies and charities are all the rage.

Adult Swim is taking its message on tour with an eye-catching 40ft inflatable castle designed to engage its key demographic.

Helen Campbell is head of marketing UK and Ireland, VisitScotland.