Sir Martin Sorrell, CEO of WPP, talks to The Marketing Society’s editor Elen Lewis about starting a business at 40, having a clear strategy, and what the rest of the world needs to know about British business.

The remarkable and much-missed David Ogilvy said, ‘Search all your parks in all your cities. You’ll find no statues of committees’.

On 16th May 2011 The United Nations communiqué A/HRC/17/27 recommended that access to the Internet and mobile communication be a basic human

The Marketing Society launched the B2B stream in 2010 to develop and grow a community of business-to-business marketers to share best pract

Chief Marketing Officers and CIOs must work more closely together than ever before to deliver relevant customer experiences.

It is now more than four years since the financial crisis struck.