Content Library

Treat the truth carefully: it may seriously mislead

There’s a full page colour advertisement for Guernsey in some of the Sunday magazines at the moment.
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Science and the future have become consumers' 'trope of hope'

What do you do when the past has been done to death? Well how about turning to the future? Every year we conduct a survey of emerging visual trends. Since the economic crisis began in 2008, consumers have been looking to the past for comfort.
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Counter-signalling or signalling: it’s all about status

Narrowing down the best things Jeremy Bullmore has ever said will never be easy – but among his finest aperçus belongs a single sentence he dropped in passing during a lunch 10 years ago, so the least I can do is record it here in print.
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2013 award winner: ASOS, Content Marketing/Best Leading Edge Thinking

The WW ASOS Christmas campaign had to help deliver £XM UK sales (confidential) whilst deepening brand engagement with fashion-loving 20something girls and driving advocacy.
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What’s the point of sale?

Multi-national brands have begun to recognise the potential of using the latest technology at the point of sale, providing innovative and instantaneous customer interaction.
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What Vanilla Ice can teach agencies (and clients) about working together

I’ve read a lot of books in the last 15 years. You know the ones, right? We’ve all read the same ones on marketing, strategy, branding and business. One or two of them have occasionally been useful too.
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