Content Library
Brands must understand the consumer response to continued austerity
Recent headlines on the economy at long last give us some reason for cheer. Yet at the party conferences this autumn, the Coalition Government parties were studiously avoiding trumpeting their success – and with good reason.
Read Now
WWF cooks a meal on the pavement to spread global warming message
This week, Joss has spotted WWF’s campaign, ‘The Global Warming Menu’ that has a powerful environmental message.
Read Now
The second screen
Advertisers are increasingly using second screening and social media to encourage engagement with ad content, with a great recent example being Mercedes’ TV campaign for the new A-Class, where Twitter users were able to determine the outcome of th
Read Now
Lightning never strikes twice in the same place
The weather in the UK this winter has been the wettest since records began and it has attracted a great deal of media and government attention.
Read Now
The Sun's Page 3 partners breast cancer charity CoppaFeel
The Sun’s notorious Page 3, which features topless women, was coming under increasing pressure from campaigners who want News UK to drop the section - before the partnership with CoppaFeel.
Read Now
Connecting sophisticated technologies with marketing
Customers don’t care about technologies. They care about the experience that brands give them, on and offline. But to deliver that experience brand owners must embrace existing and emerging technologies.
Read Now