Content Library

Brands must understand the consumer response to continued austerity

Recent headlines on the economy at long last give us some reason for cheer. Yet at the party conferences this autumn, the Coalition Government parties were studiously avoiding trumpeting their success – and with good reason.
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WWF cooks a meal on the pavement to spread global warming message

This week, Joss has spotted WWF’s campaign, ‘The Global Warming Menu’ that has a powerful environmental message.
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The second screen

Advertisers are increasingly using second screening and social media to encourage engagement with ad content, with a great recent example being Mercedes’ TV campaign for the new A-Class, where Twitter users were able to determine the outcome of th
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Lightning never strikes twice in the same place

The weather in the UK this winter has been the wettest since records began and it has attracted a great deal of media and government attention.
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The Sun's Page 3 partners breast cancer charity CoppaFeel

The Sun’s notorious Page 3, which features topless women, was coming under increasing pressure from campaigners who want News UK to drop the section - before the partnership with CoppaFeel.
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Connecting sophisticated technologies with marketing

Customers don’t care about technologies. They care about the experience that brands give them, on and offline. But to deliver that experience brand owners must embrace existing and emerging technologies.
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