I haven’t yet written a book. And so I take my hat off to anyone who does – the effort, thought and time required are not to be underestimated.  So bravo, Andy Law, for sitting down to write ‘Implosion’.

It’s 2013. It’s been six years since the first iPhone was unveiled, an event that turned our cell phones from communications devices into a way of life.

Say ‘global marketing’ and most people’s understanding will be of centrally created campaigns and policies being rolled out imperialistically across the globe.

I don't own a car. I haven't had one for three years. Before that I had owned three consecutive BMW 530s. Apart from being great cars they were also an important symbol of my success at work I thought.

Continuing his weekly quest for great marketing ideas Joss Davidge, managing partner of brand experience agency BEcause, looks at how SNCF is embracing experiential marketing to get people bo

We’re going to show four slices of that interview over the next week, and the first of these is about how that initiative started.