Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

In addition to his extremely insightful column (inevitably a good read), New York Times Advertising Columnist Stuart Elliott answers letters fro

The studios spend ever more on the blockbusters they make because that demonstrates their power and pays everyone in the chain more money, which creates more (apparent) power for those in charge.

ASOS.cn will become the brand’s eighth international market, joining the US, Australia, France, Germany, Italy, Spain and Russia.

Several years ago, trawling through TED talks I ran across a lively Australian called Rachael Botsman, who I have subsequently read about from other sources.

The Marketing Society's Excellence Awards, in association with Marketing, sets the standard of marketing excellence in the UK, having established their reputation as the leading marketing awards in the UK over the last 30 years.