Content Library

Pioneering Spirit 2012: winners and shortlist

Selecting winning ideas from the major international awards programmes we invited panels of senior marketing and creative judges to score them online before discussing each idea at a series of dinners.
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Good grief

As the first of an ongoing series of pro bono interventions in partnership with Pimp My Cause, the #ogilvychange team - led by Rory Sutherland - has been brave enough to tackle one of the greatest possible challenges.
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You’re a what?! Why job titles matter

I have a relationship manager at the bank. I wonder what relationship he’s managing. Is that unfair? Here’s a bank trying to do better. The problem with their monthly courtesy call is that it is content-free.
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2013 highly commended: Stephens Scown, employee engagement - case study

Our objective was to transform employee engagement and along with it, the success and profitability of the firm.
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IKEA gets people talking... again

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great recent campaigns.
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Awards for Excellence: Meet the judges

The Marketing Society Awards for Excellence – in association with Marketing and sponsored by Yahoo – sets the standard of marketing excellence in the UK; and with 25 categories from which to choose, there's something for every marketer ou
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