Content Library

Digital insights from 1975

One of the great strokes of luck in my life was working with Stephen King.
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Please can we ban the C-word?

Words get stripped of their meaning if used too often. This is called semantic satiation: words progressively lose their potency through over-repetition.
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Forget me nots: emotional advertising in South-East Asia

An elderly Thai man is helping a woman his age put her shoes on. 'Who are you?' she suddenly asks. The man sighs.
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Building a coffee brand in a land of tea

Following the Marketing Society Asia launch event a couple of weeks ago, I’ve been reflecting on my five years to date in China.
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The 6Cs of social marketing in Asia

More than 1 billion people in Asia have used social media in the past 30 days, and the numbers are still growing steadily.
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21st century jam jar banking

We’ve come a long way from weekly pay packets and cash under the mattress. Today’s high-tech banking system offers a multitude of technological aids...
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