The typical successful American probably isn’t, in reality, any more productive than your typical successful Brit, or any other nationality for that matter.

Joss Davidge, Managing Partner of brand experience agency BEcause, continues his weekly search for stand out marketing campaigns.

The copyeditor will fix a misstated fact, spot a typo and get your prose clean. The line editor will rearrange a paragraph and help you organize a thought more clearly.

This is the story of how a highly targeted marketing programme, built around a mobile customer service, developed a new commercial opportunity for McDonald’s.

2014 is a big year for sport and nothing bigger than the football World Cup.

This may be the only business book you read that covers Greek philosophy, ancient myths, modern parables featuring Fat Tony and Nero (characters from Taleb’s earlier books) and some personal stories, both from the author’s early life in Lebanon an