Content Library
Why UK retailers miss out on Chinese New Year spending
A large contingent from the wealthiest and highest spending consumer group the world has ever known will be visiting Britain in their biggest numbers this week.
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J.P. Morgan makes a racquet in Grand Central
How J.P. Morgan helped bring squash into the limelight at Grand Central station.
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Trumpeting the new Power of Quiet
The antecedents of one of the Future Foundation’s favourite new trends, the Power of Quiet, are various and heavily intertwined, like the roots of a well-established plant that has just bloomed spectacularly after several years without flowers.
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What makes the Super Bowl so super?
I moved from Britain to the US 10 years ago. With the move came lots of new culture and also a new lexicon, as chips became fries, the tube became the subway and football became, well, football (no Brit would ever say soccer).
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Are you ready for the rise of mobile storytelling?
It may not be earmarked in any record books, but 2013 was a monumental year for mobile devices. Total smartphone users in the U.S.
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2013 highly commended: Audi, New Brand - case study
It can be hard to isolate marketing’s impact on the launch of a new product.
The quality of the product, the creativity of the communications, the state of the economy or indeed the weather can all make a difference.
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