Technology can no longer be considered as an afterthought in marketing. It has been embraced by mass culture and integrated into just about every aspect of our daily lives.

The first thing that happened when I sat down to read Neuromarketing for Dummies was a flashback to the early 1980s when I was a fresh-faced graduate in Unilever, proud of my thesis on emotion and electrodermal activity.

This blog is a cheat since it is not my own thinking. But I feel the role of Market Leader is to introduce marketers to leading edge thinking, so I have no shame in quoting a very interesting piece verbatim. Or rather the summary points.

This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success over the last 2 years.

Behavioural economics is a hot topic these days and you’ve probably come across its application in a variety of everyday situations; from choice architecture prompting you to select healthier food in the canteen, to altered defaults which help you

It’s not quite clear what he meant by this. But if his statement is simply another (admittedly more eloquent)