Content Library

Please can we ban the C-word?

Words get stripped of their meaning if used too often. This is called semantic satiation: words progressively lose their potency through over-repetition.
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Forget me nots: emotional advertising in South-East Asia

An elderly Thai man is helping a woman his age put her shoes on. 'Who are you?' she suddenly asks. The man sighs.
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Building a coffee brand in a land of tea

Following the Marketing Society Asia launch event a couple of weeks ago, I’ve been reflecting on my five years to date in China.
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The 6Cs of social marketing in Asia

More than 1 billion people in Asia have used social media in the past 30 days, and the numbers are still growing steadily.
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21st century jam jar banking

We’ve come a long way from weekly pay packets and cash under the mattress. Today’s high-tech banking system offers a multitude of technological aids...
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2014 Highly Commended: Go Ahead Group, Mobile Marketing - case study

The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus, which slowed down boarding times and required the correct amount of change.
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