It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for Christmas was really on.

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous franchise knowledge to help it gain traction pre-release.

In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.

Teaming up with Portugal's national blood bank institute, IPST, The Walking Dead created ‘The Walking Dead Blood Store’, where donated blood was accepted as currency.

I’ve said it once, and I’ll say it again, Coca-Cola really are at the front of the pack when it comes to experiential marketing.

Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous.