Content Library
Career path: Reflect on life choices
A local pedestrian/bike path is nicknamed Uraputki ('Career Path') because it is a popular route that students take from their residences to the university, to get a degree to get a job.
Read Now
Ten (Creative Director) Commandments
I) I am the LORD OF CREATIVITY, who brought thee out of the desert, regardless of thine own so-called ‘efforts’. Thou shalt have no other creative directors before Me.
Read Now
2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study
All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020.
Read Now
2014 highly commended: Seraphine, Marketing on a Shoestring - case study
Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan for the opportunity that an inevitable royal pregnancy would provide?
&n
Read Now
15 non-obvious trends for 2014
If you work in marketing in 2014, you are no doubt trying to answer a number of impossible questions.
Read Now
A tagline is forever
In the 1930s, presenting a woman with a diamond engagement ring when proposing was not the social norm it is nowadays and the Depression had made matters even worse for De Beers, the brand which controlled 60% of rough diamond output.
Read Now