Content Library

Hot Chip

The UK start-up scene is hot. There are lots of incubators, accelerators. The biggest growth sector in London is probably TechSeedCityHubbery.
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A postscript to Goddard on cost competitiveness

Jules Goddard puts not a word wrong in his damnation of cost competitiveness (Market Leader, March 2014). Solid research supports what many of us have long believed.
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World Cup of surprises

There's a very popular cliché in Brazil which says that 'football is a little box of surprises' ('futebol é uma caixinha de surpresas').
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3 all American brand experiences

Joss Davidge, Managing Partner of brand experience agency BEcause is always on the lookout for star experiential campaigns...
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Is market research useful?

A strange question from a market researcher who spent her early years setting up the first advertising research unit in an advertising agency...
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Dollar Shave Club cuts through competition on Vine

Dollar Shave Club are at it again and Sony pumps up the jam with some of the most creative Vines.
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