What are we sacrificing for future generations? Should this anniversary also be a wake up call...

It is hard to not have seen a world cup related advert in the last two weeks, with alcohol, food, televisions and betting all featuring heavily.

Last week I had the pleasure of presenting at a great event in the Lake District called Learnfest.

The New Rules of Marketing & PR is a comprehensive book that starts off by explaining why the old rules are no longer applicable in today’s world.

If you are one of the under-informed about how the data revolution impacts on marketing, this book is for you.

I read with interest remarks by Maurice Levy on how he thinks about life after the failure...