Content Library

Code Halos

Code Halos sounds like the name of a sci-fi movie but it's defined as ‘meaningful connections between people, organisations and devices in a business context’
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Defending Your Brand

The idea behind this book is brilliant: the vast majority of marketing strategy focuses on the relentless pursuit of growth, with too little attention paid to defending existing business.
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The woman of many faces

She has been writing recipes since the 1920s, has appeared on countless radio stations and has had her portrait painted...
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2015 key tech developments

Recently I helped organise a digital marketing event called DA University 2015 which included a number of tech demonstrations.
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The North Face #SeeForYourself experience

It’s January. We’re all making half-hearted efforts to be more active. The gym is full of newbies and you can barely move for joggers. Pardon my cynicism but it will probably only last a month - tops.
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A breakthrough in managing brand experience?

Last night I found myself asking, “What is this N’duja sausage?” Both Pizza Express and Zizzi’s have adopted it big time.
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