Content Library
How your marketing can give a road map to people in need
Five years ago a woman was walking home from work, looked up and saw someone at the top of a bridge about to jump. She immediately began talking to the stranger and tried to convince him it was worth continuing with life.
Read Now
Raise me up
Events at the Commonwealth Games recently have demonstrated again how big a role sporting events play...
Read Now
Just leave me to do my work!
I need a sales rep (or ten) to do the selling so I can do my work. And investors to put up the money so I can do my work.
Read Now
2014 winner: Newsworks, Business-to-business - case study
In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.
Stories about the ageing profile and decline of print readership dominated coverage.
Read Now
Everyone is self-centred
In 1966 Joseph Weisenbaum wrote a primitive computer programme called Eliza.
He named it after the lead character in Shaw’s play ‘Pygmalion’.
About a simple girl who learns to speak English correctly.
Read Now
Why Lua Cooper is working with the Octavia Foundation
We caught up with Lua, marketing manager at Active International, to get her thoughts on supporting the Octavia Foundation.
Read Now