In the US in the 1980s, an ad run on three television networks would reach 80% of consumers. Today some segments don’t even consume media on TV.

It has hit another major snag. Its latest set of ads, promoting the new structure of the deal, has been banned by the Advertising Standards Authority as containing misleading claims.

This week, Ferrari’s takeover of one of the most exclusive shopping districts in the world has caught his eye. 

I’ve just seen the new work for Argos from CHI. Bravo. Seriously. Brand reappraisal is bloody hard. You often have to start...

Ahead of our fourth Albion dinner we caught up with Will Whitehorn, former president of Virgin Galactic and current Chair of SECC.

At the core of every brand beats a living and ever-evolving identity. The more meaningful a consumer perceives...