Content Library
Top 5 April Fools’ Day Marketing Stunts
Joss Davidge is back with his 2015 round up of the best April Fools’ Day marketing stunts.
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Economists stumped as world dances to new beat
I have just been watching CNBC and their take on the latest US job figures.
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How to harness the hashtag
The humble hashtag has found its way into our dictionaries. We are a culture of memes, selfies, and gifs.
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Spring 2015 - ten tips for charity marketing growth
I wanted to write a quick checklist of some of things we’ve been asked to look at with our charity clients, many of whom are consolidating what they are doing with their marketing this year.
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2014 winner: John Lewis, Brand Activation - case study
This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was created a wealth of brand activation.
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YouTube's message to marketers at AWEurope
You can win in lots of different ways on YouTube - the important thing is to start with a really clear goal in mind.
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