In an August article headlined 'What are Brands For?', The Economist struggled to answer its own question.

An innovative series of live Twitter games to entertain their followers; driving advocacy and awareness of their products and brand. Pushing the social limits

After increasing interest, Creative Culture decided to take another dive into Japan to discover why their marketing is so unique.

What a great start to Ad Week as the sun shone through the windows of Christopher Wren’s...

I just came back from a great session at Advertising Week Europe, hosted by the Marketing Society and introduced by our very own Hugh Burkitt.

Celebrities make really good salespeople. When a much-loved star endorses a product, it gains immediate credibility.