Have you ever really thought about what happens when you mop a floor?

One of the satisfying things about editing Market Leader is the increasing number of submissions I receive, some of which can be published as they stand, others need some editing and others may not be right for the journal but spark off ideas that

Americans. No nation has studied, dissected, examined, quantified, theorised, and codified marketing to the same degree.

Why will automated helplines be axed in favor of services manned by real human beings? How can “nearables” and “hearables” help to make our smart phones even smarter and more powerful?

It’s the time of year for us planners. Silly season. Trends time.

With so many marketing books being published every month, trying to find the right one can be a bit of a bore.