Brand tracking: important to do, often important to ignore.  The very act of tracking should encourage us to think about the longer term, the implications of our marketing; it makes us more accountable.  At the same time the results can

Code Halos sounds like the name of a sci-fi movie but it's defined as ‘meaningful connections between people, organisations and devices in a business context’

The idea behind this book is brilliant: the vast majority of marketing strategy focuses on the relentless pursuit of growth, with too little attention paid to defending existing business.

She has been writing recipes since the 1920s, has appeared on countless radio stations and has had her portrait painted...

Recently I helped organise a digital marketing event called DA University 2015 which included a number of tech demonstrations.

It’s January. We’re all making half-hearted efforts to be more active. The gym is full of newbies and you can barely move for joggers. Pardon my cynicism but it will probably only last a month - tops.