Content Library

Syl Saller on tough times and sipping Scotch

Being a lover of history and books, I often think in quotes. When Marketing asked me to describe the past few weeks, there were a few that I felt were useful themes.
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Talking with Anne-Marie Farrell

Anne-Marie Farrell on how behavioural economics can help us understand how and why people make decisions.
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Women take things personally and men don't listen

Although men continue to dominate the nation's boardrooms, Roisin Donnelly, corporate marketing director of P&G UK and Ireland, has risen up the ranks and become a influential marketing leader.
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Talking with Dianne Thompson

Dianne Thompson, CBE, talks with Elen Lewis about the marketing and leadership wisdom she has collected over a 41-year career.
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Being authentic with Abigail Comber

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Abigail Comber, head of brand and marketing, British Airways.
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Recommend This!

As companies increasingly invest time and resource on their websites, social media presence and apps, they also need to ensure that relationships formed with their audience bridge the real and virtual worlds.
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