Delta Airlines delivers experiential stillness

We live in such a fast-moving world. Sometimes, the hardest thing we can do is stop. There is an art to being still, and it’s a discipline that many of us do not practice.

It’s easy to think that being active and moving at a faster pace would result in greater productivity. But Delta Airlines set out to prove the exact opposite with an experiential campaign that targeted delegates of the 2015 TED conference.

As a company committed to productivity, Delta looked to demonstrate that, sometimes, taking a moment to press the pause button on life and be still can be a very good thing indeed.

The company delivered an immersive experience at the popular conference, with a thought-provoking booth that brought the concept of ‘stillness in motion’ to life in memorable fashion.
 

TED attendees were invited to enter the booth to find physical and mental stillness – no doubt an inviting proposition in the midst of a bustling conference. Once inside the booth, each visitor was given a special orb and asked to place this on a pedestal directly in front of their seat.

Delta’s experiential booth then used biometric technology to turn the abstract concept of stillness into a tangible experience, with sensors capturing each individuals’ heartbeat. The booth’s lights and sounds then mirrored the rate of the heartbeat, encouraging a slowness in pace and a focus on relaxation.

The immersive experience would have been enough to create a lasting memory for those that entered the booth. However, Delta went one step further by capturing and programming the lowest-recorded heartbeat into a special orb for attendees to take away to remember the experience by – a long-lasting keepsake and a reminder that sometimes in life, it really is good to stand still. 

Booths can provide the perfect platform for delivering memorable experiences. The kissing silhouette booth that toothpaste brand Dentiste showcased in Japan continues to remain a firm favourite, showing that meaningful brand experiences can build a strong bond between a company and its customers. 

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