Content Library

Using celebrities in experiential: McDonald’s and Jessie J

Celebrities make really good salespeople. When a much-loved star endorses a product, it gains immediate credibility.
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Why Alastair Campbell thinks strategy is the key to success

'Strategy is God' thundered Alastair Campbell at the opening of the discussion around his latest obsession (and book, naturally) of 'Winning'.  The fact that the setting was a sun-streamed Christopher Wren church on Piccadilly, with a large w
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‘Winners are losers who evaluate themselves fully’

As we would expect from the Society, we helped AWEurope kick off on its first day with a session on inspirational leadership.
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What I learnt from Alastair Campbell

I’ve been listening to Alastair Campbell on what makes a winner?
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Upstream thinking

A woman got a call from her daughter’s school. Her daughter had committed an assault...
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ESPN’s football-themed eye test

To no surprise at all, one of Brazilian men’s favourite past times is watching football. But what if problems with their vision prevented them from enjoying it?
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