If you’re unfamiliar with neuroscience, Douglas Van Praet’s Unsconscious Branding might be the book you’ve been waiting for.

It was pissing down in Glasgow. Like February in May. My granny hailed from Belshill but I’d never visited...

Paul Feldwick’s new book is like the best journeys; enjoyable, informative, takes you somewhere new and leaves you thinking about it long after it has finished.

Reebok’s active stunt in LA is Joss’ experiential highlight of the week.

My last blog talked about how you should vote in the General Election for the bloke with the best poster. It got me thinking about posters in general. And I came to a pretty clear conclusion: I absolutely bloody love posters.

Nowadays, it almost goes without saying that your brand should have a back-story...