Five things we learned at Advertising Week Europe. And why a picture of a cat does work on social media.

Joss Davidge is back with his 2015 round up of the best April Fools’ Day marketing stunts. 

I have just been watching CNBC and their take on the latest US job figures.

The humble hashtag has found its way into our dictionaries. We are a culture of memes, selfies, and gifs.

I wanted to write a quick checklist of some of things we’ve been asked to look at with our charity clients, many of whom are consolidating what they are doing with their marketing this year.

This paper tells the story of the 2013 John Lewis Christmas Campaign. Around a single creative theme – give someone a Christmas they’ll never forget – was created a wealth of brand activation.