It is the book launch of Paul Feldwick’s Anatomy of Humbug; ‘This isn’t a book about how advertising works’, he states, ‘but a book about how people think advertising works’.

Dilemmas. They're annoying aren't they? Chipping away at our precious time. I'm in the middle of a dilemma right now, having started and restarted this review on at least three occasions. Let me tell you why.

Effective marketing communications are getting harder to do. It can be hard to find anything (other than price) that’s really worth shouting about. There are whole advertising campaigns built around seemingly marginal features.

I had an interesting conversation with Kevin Corkum the other day. Kevin is a bit of a renaissance man.

I wonder, if like me, you have been inspired by Ross Poldark, in the BBC1’s '70s remake, which has been watched by nearly 7 million viewers, based on Winston Graham’s Poldark books from the 1940s and 1950s.

Psychology and market research have a long history of seeking to understand the self.