Content Library

Interview with LinkedIn's CFO Steve Sordello

Ahead of our One Year Anniversary in Asia we caught up with LinkedIn's CFO.
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Sir Richard Branson: PR and marketing extraordinaire

Sir Richard Branson quite clearly knows his stuff when it comes to PR and marketing stunts.
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Coke Zero’s multi-channel drinkable advertising campaign

As part of the Coke Zeros’ You Don’t Know Zero 'Til You’ve Tried It campaign, Coca-Cola this month debuted its ‘drinkable advertising’...
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McDonald’s’ interactive jingle bench in Warsaw

We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global Day of Joy campaign...
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Belfie

I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re going to do.” The truth that reputation is first and foremost shaped by deeds not words is as true today as it was in Henry Ford’s day.
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A rose by any other name

I recently rode in the “Cape Town Cycle Tour presented by Cape Argus, Pick’n’Pay and Momentum”, the worlds largest timed cycle race with well over 30,000 riders.
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