Ladies and Gentlemen Of the Marketing & Advertising Industry of 2015; Listen to your clients.

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed.

Each of these examples is different, but they all share common traits.

You are on a deserted beach on a hot day. You’ve been there a while and you are thirsty. A friend of yours has spotted a single place selling beer a few hundred yards in the distance.

Mark Earls' latest book, Copy, Copy, Copy, is a perfect example of illustrator John V. Willshire's famous maxim: 'Make things people want, don't make people want things'. This book is a thing. People should want it.

Anyone who has ever sat in focus groups or seen research on trust and brands will know...