Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports...

Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at...

Ruchika is Brand Director at lasminute.com, where she's spearheading the brand's ongoing transformational journey.

Member Interview with Bilal Hallab, working in Marketing and Communications

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast. The Shiny...