When Oscar Wilde coined this saying, he might have had business meetings in mind.

In this year’s conference, duo Dan Ariely and Anne-Marie Farrell presented real world applications of how to put behavioural science theory into practice.

As the lights went down and I settled in to my seat at the BFI I worried I might struggle to keep my eyes open during the boring bits.

Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most powerful and most valuable.

I’m offended. I’m offended by all the people who keep saying they’re offended. Actually, I’m just bored of it. Really bored of it.

Our editor caught up with Meabh Quoirin on the key things brands need to think about when planning for the future.